The browser extension allows participants to see the history of all the ads they have received while it has been installed. However the tool does collect some voluntarily provided information that allows us to see how Facebook users are being targeted by ethnicity, gender, age, and more. The extension does not collect any personally identifiable information – only the sponsored content appearing in their news feeds.
#Racist h and m ad install#
To assist in this research, participants who use Facebook on a laptop or desktop computer can install a browser extension in a minute or two. The Australian Ad Observatory and the Centre for Global Indigenous Futures are inviting Aboriginal and Torres Strait Islander people to participate in research that will allow them to see how they are being targeted online. They did this by misrepresenting the terms of mobile phone contracts and falsely telling customers they were receiving the phones for free. Similarly, in 2020 the Australian Competition and Consumer Commission found some Telstra representatives had engaged in predatory marketing practices towards Aboriginal people. In 2018 the Royal Banking Commission revealed that financial institutions were deliberately targeting Aboriginal and Torres Strait Islander people with exploitative lending and insurance deals. Harmful and degrading stereotyping is not the only sin of advertising – and not the sole reason for supporting ad accountability.Īustralia has an ongoing history of predatory marketing to Aboriginal and Torres Strait Islander people that could be further facilitated by online ad targeting. Sam Frost knows nothing about segregation: white settlers co-opting terms used to oppress The cultural images a society feeds to itself through its commercials do much more than sell products: they reflect and reinforce social values and associations. A soap advertisement for Nulla Nulla soap from 1901ĭegrading images and dehumanising stereotypes go hand-in-hand with violent and dehumanising acts. A recent example of a marketing campaign resulting in public outcry and criticism, is the H&M ad that featured the image of a Black child wearing a sweatshirt that read, “coolest monkey in the jungle.”Ī soap advertisement for Nulla Nulla soap from 1901. Public scrutiny has an important role to play in challenging advertising practices that are harmful to society. But it does this for its primary business model: to sell ads based on the information collected about users and their social networks.ĩ7% of Indigenous people report seeing negative social media content weekly. This is often done in ways harmful to Indigenous people, women and young people.įacebook has been criticised for amplifying misleading, polarising and sensational information. Recent criticism of social media platforms has largely overlooked the significant cultural role played by advertising in reflecting and reinforcing social values and attitudes. Research indicates Facebook is one of the most popular platforms used by Aboriginal and Torres Strait Islander people. We will work with Aboriginal and Torres Strait Islander users to see what ads they are receiving on Facebook. Macquarie University provides funding as a member of The Conversation AU. Monash University provides funding as a founding partner of The Conversation AU. His research receives funding from the Australian Research Council. Mark Andrejevic is a volunteer board member for Digital Rights Watch. The project is called ‘The impact of racist and violent content and threats towards Indigenous women and LBGTQI+ people on social media: a comparative analysis of Australia, New Zealand, Canada and the USA’
She is also an Investigator on a project which has received funding from Facebook's Foundational Integrity Research Award.
Professor, School of Media, Film, and Journalism, Monash University, Monash Universityīronwyn Carlson is the recipient of an Australia Research Council Discovery Indigenous Award for research on: ‘Indigenous peoples’ experiences of cyberbullying: An assemblage approach’. Professor, Indigenous Studies and Director of The Centre for Global Indigenous Futures, Macquarie University
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